The Arsenal
Implementation systems.
Not slide decks.
Every product is a working blueprint — architecture, logic, failure modes, and tool recommendations included.
The Stack Audit Framework
A structured diagnostic for mapping your current tool stack, identifying where data ownership and schema design breaks down, and prioritizing what to fix first — without a consultant. Covers all seven stack layers.
Tools Covered
The Data Ownership Map
A structured template for documenting who owns what data in your stack, which tool is the source of truth for each record type, and what the sync rules are. The prerequisite to fixing anything else.
Tools Covered
The AI-Ready RevOps Blueprint
How to architect Pipedrive, ActiveCampaign, and Airtable so they share a clean data model, automations stop breaking, and you can add AI on top without starting over.
Tools Covered
The Operational Data System
The complete architecture playbook for agencies and startups. Database design, CRM schema, automation logic, AI integration layer, and reporting infrastructure with failure modes at every step.
Tools Covered
The Runbook Vault
Monthly tool-specific implementation playbooks. New architecture guide every month. Covers Airtable, Pipedrive, ActiveCampaign, MongoDB, RAG, and Zapier/Make scenarios in depth.
Tools Covered
Courses — Coming Soon
Full curriculum courses built from the same architecture guides. Format TBD — video, slides, or written. Launching based on demand signals from the newsletter.
Data Architecture for Operators
Foundations · Airtable · MongoDB
Tools Covered
Automation Architecture for Agencies
Zapier · Make · Error Handling
Tools Covered
RevOps Architecture for Agencies
Pipedrive · ActiveCampaign · Reporting
Tools Covered
RAG Architecture for Operators
MongoDB · RAG Pipelines · AI Integration
Tools Covered
Systems Architecture for Agencies
All 7 Layers · Flagship Course
Tools Covered
All products are written for operators, not theorists. If it doesn't work in production, we don't publish it.